Vitality is a project that connects CIOOS to the needs of the indigenous and private sectors in the Canadian ocean industry.
Branding and Graphic Identity, Communications, Website Design
2020 - 2021
I developed a brand identity system for the Vitality project intended to last for at least two years. Because this project is an extension of CIOOS, their branding is seen as a great influence for this project.
The visual language helps establish a holistic brand that feels professional and academic. Vitality brand is led by simplicity and interconnectivity which invites curiosity.
After the identity is finalized and a new website is underway, theres dozens of other assets to be created: presentation templates, social media banners, post templates, project reports, etc. Through the brand support service, we helped develop these quickly and efficiently.