Product Design, Packaging Design, Marketing & Presentation Design
2020 - 2021
Castcam is a fishing camera bobber attached to the end of a fishing rod which enables users to view the casted area underwater through their mobile device.
The Problem
Fishing is a great activity for people who want to spend more time together but can be quite intimidating for first-time fishers so Castcam helps bridge the gap between guppies and pros.
The Marketing
I filmed, edited, and presented an advertisement to potential buyers to explain and demonstrate how easy it is to fish and have fun.
Here's a snippet of the promotional video for Castcam.
